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R8’s future uncertain as Audi seeks to cut costs, focus on electrification

The struggle for the R8’s survival is on inside the halls of the German model. According to sources shut to new CEO Markus Duesmann, the V-10-powered supercar has an uncertain future as Audi seeks to cut back prices whereas growing its focusing on electrification.

Audi was already enterprise cost-cutting measures below the steering of earlier CEO Bram Schot who stepped down in April. With the problem of the Covid-19 coronavirus pandemic, Duesmann is now wanting to make additional cuts.

Under Schot, the TT was already in line to be dropped whereas the R8 was positioned below evaluation. Sources shut to Duesmann instructed Autocar in an interview printed Tuesday that the R8’s evaluation is now below elevated focus.

2020 Audi TT

The excellent news is that Audi might nonetheless launch fashions to fill the void of the TT and R8. After confirming the demise of the TT final 12 months, Schot stated a brand new electrical automotive could be launched to fill the void, although he did not say whether or not it will be a sports activities automotive. Rumors level to it being a coupe-like sedan related to the BMW 2-Series Gran Coupe and Mercedes-Benz CLA, albeit with battery-electric energy.

As for the R8, there have been a number of rumblings that an electrical supercar alongside the strains of 2018’s PB18 E-Tron idea automotive could possibly be within the works.

What’s helped the R8 up to now is the actual fact it shares a few of the value burden with Lamborghini’s entry-level supercar, the present model of which is the Huracan. We know Lamborghini will launch a successor to the Huracan, powered by a V-10-based plug-in hybrid powertrain. Without an R8 to twin this mannequin with, Lamborghini might find yourself twinning the event with the Aventador alternative, which may also go the plug-in hybrid route.

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Audi PB18 e-tron idea

We’ve additionally seen Audi announce its exit from DTM after the 2020 season as a part of the cost-cutting measures.

According to Autocar‘s sources, additional measures might see Audi replace its MLB modular platform designed for fashions sized from the A4 up to be “more systematically paired” with Porsche’s MSB platform underpinning the Panamera and newest Bentley vary. Audi and Porsche have already began to extra intently cooperate within the growth of some powertrains and the PPE modular EV platform.

Stay tuned.

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