Even although your complete world took a tough hit from the outbreak of the COVID-19 pandemic, BMW Group managed to maintain its technique totally on monitor and enhance the gross sales of electrified fashions in the primary half of 2020.
Overall gross sales numbers have been down by 23% in comparison with the identical interval of 2019. In whole, BMW Group delivered 962,575 vehicles worldwide YTD. In June 2020 solely, the determine reached 218,876 items bought, which exhibits a contraction of 9% vs. June 2019.
Pieter Nota, member of the Board of Management of BMW AG chargeable for Customer, Brands and Sales, commented on the gross sales efficiency of the group: “We are following the development of global demand very closely and continue to plan for various scenarios so we can respond quickly as regions around the globe recover from the coronavirus pandemic at different speeds.”
He additional highlights a revival of the Chinese market in the second quarter of 2020, with gross sales of BMW, MINI and Rolls-Royce vehicles exceeding the determine reached in the same interval of 2019: “We are seeing a positive development in China, where our second-quarter sales were once again higher than in the previous year.”
Nota additionally factors out the contribution of BMW Group electrified vehicles that ensured additional momentum and helped mood down the impression of CoVID-19: “Demand for our electrified vehicles also outperformed the market trend in the first half of the year. Our wide range of plug-in hybrid models and the new fully-electric MINI are in high demand among our customers.”
Half-year detailed gross sales figures for BMW, MINI, Rolls-Royce and BMW Motorrad vehicles
In the primary 6 months of 2020, BMW bought 842,153 items worldwide, which corresponds to a dramatic -21.7% plunge in comparison with H1 2019. At the identical time, MINI gross sales additionally contracted by 31.1% to succeed in 118,862 vehicles delivered.
The constructive facet is that the gross sales of electrified (BEV and PHEV) BMW and MINI fashions skilled a superb YoY enhance of three.4% to 61,652 fashions bought.
The Rolls-Royce luxurious model was additionally negatively affected as gross sales plummeted to 1,560 items delivered (-37.6% vs. similar interval of 2019). Last, however not least, total gross sales of the BMW Motorrad division additionally went down by 17,7%, with 76,707 bikes bought in the primary 6 months of 2020.
BMW Group H1 2020 gross sales cut up by key areas and markets
In the house market of Germany, gross sales of BMW and MINI fashions totaled 116,255 examples (-29.1% YoY), with 10.8% of those being electrified vehicles.
In Europe as a complete, BMW and MINI deliveries reached 372.428 items (-32.3% YoY). The share of electrified vehicles, particularly battery electrical and plug-in hybrid fashions, topped 10.9% of whole items bought in the primary half of 2020.
In the United States, the BMW Group managed to promote 133,844 vehicles in the January – June 2020 interval (30.6% YoY lower), out of which 121,657 items got here from the core BMW model (-29.6% YoY).
In H1 2020, China struggled much less in phrases of gross sales, albeit being struck laborious the coronavirus pandemic. Deliveries of BMW Group vehicles dropped by round 6% on a year-on-year foundation to 329,069 examples.
However, there are constant indicators of restoration, as in the second quarter, BMW Group gross sales in China have elevated by 17.1% in comparison with Q2 2019.
Powerful pillars for future improvement
As a part of its electrification technique, BMW Group goals to have a minimum of 25 electrified fashions by 12 months 2023. The path is strongly laid by the present fleet of plug-in hybrid fashions, which can additional broaden in the next years.
Also, the brand new iX3 is coming this 12 months, adopted the i4 electrical Gran Coupe and the model flagship iX / iNEXT. Moreso, additional battery electrical vehicles from the BMW i expertise model are anticipated, alongside more plug-in hybrids on supply.
A constant enhance in phrases of gross sales and buyer enchantment is predicted in 2020 because of the introduction of the brand new era 4 Series Coupe (G22) and 5 Series LCI, that are to supply additional momentum in their respective segments.