Audi has announced its holoride feature, an in-car virtual reality system for gaming, watching movies and more.
In-car technology is reaching new heights by 2022. Infotainment systems and safety equipment are becoming more and more advanced, and automakers are putting features to use in exciting ways.
Starting in June 2022, passengers will be able to use HTC’s Vive Flow virtual reality headset (or any other Bluetooth VR headset provided by Holoride – the TBC device) to watch games, movies, and other content. Owners of Audi 3 models equipped with MIB can take advantage of the service:
e-tron GT quattro
Audi says the technology will be able to adjust custom virtual content “to the driving motion of the car in real time: For example, if the car is turning right, the spacecraft in the fantasy world will also fly to the right. If the car accelerates, the spacecraft also accelerates. ”
Holoride is being launched first in the United States and Europe (starting with Germany and the United Kingdom). Other countries in Europe will be added in 2023, and Audi says it will expand into Asian markets in the future.
Try to understand the future.
Audi first announced the holoride at the Consumer Electronics Show (CES) in 2019 and partnered with Disney on the Marvel Universe VR experience in cars.
In 2021, the automaker toured game studios in California to demonstrate the technology, and later that year, at IAA 2021 in Munich, attendees could test drive in an Audi e-tron.
While the holoride will initially be reserved for rear-seat passengers, Audi has seen a world where the technology plays a role in autonomous vehicles. Without having to drive, drivers and passengers will be able to study, work and play games along the way with technology.
While the appearance of in-car virtual reality systems with glasses and video games may seem a bit “out of place,” it’s important to note that we’re likely to see other innovative approaches to providing in-car infotainment services.
Self-driving cars aren’t a problem yet, but obviously we’re going in that direction, so automakers are trying to learn about that future and what it means for their products and customers. Audi’s vision is one of rich content and entertainment, but another automaker may offer a different answer to this question.
There are really no drawbacks for buyers and owners here, as holoride will be available for most Audi models. Audi customers receive advanced entertainment technology to assist passengers in the back seat, and Audi acquires a real-world proof platform for its new technology.
It’s unclear how or whether this technology can be used in driver assistance or safety technology, so it’s likely Audi will add new features over time.
There’s also no word yet on how much the Holoride upgrade will cost, but it probably won’t be cheap. Plus, the HTC Vive Flow VR headset features Audi’s promotional photography (as seen above) priced at $499/£499 (about AU$675).